The founders of Sidewalk recognized that small businesses were having difficulty finding and being approved for affordable insurance. Through extensive customer research and competitive analysis, we uncovered a few key problems with more traditional insurance offerings:
- Lack of transparency around pricing and coverage.
- Some applications require phone calls or other forms of offline communication to submit and ultimately be approved or denied.
- Some applications require long waiting periods for approval.
To alleviate these issues, Sidewalk planned to offer transparent small business insurance covering the basics. As a result, they were in need of a quote and application experience to simplify the process.